Alien Juice is the drink use happy feelings as material made by aliens, in order to encroach on human’s life. People start dancing crazy after them get blind drunk, leave all worries and finally lost memory, the only thing they remember is...a pack of alien juice from supermarket one night.
Craft beer is a good companion for friends at the party, it brings happiness to our life, we think it’s really suitable to set the brand tone in a humor way, to create a brand new style and diffrent to the market, develop a new life style. The visual identity based on the idea of happiness, the shape of people dancing and get fucking drunk, the outline is constructed by smooth hand drawing lines, and made the color themes of eyes-catching contrast gradient.
Obviously, they have dropped in the trap of aliens.