Brand Identity
Packaging
Typography

‘Of all the reasons for drinking, there is nothing more sexy than to feel relaxed and comfortable.’

CINCIN, means CHEERS in Italian, the bar is located in the Zhongshan District of Taipei, providing the quality natural wines that used wild yeast, the winemaker didn’t add other substances in the process, contains no sulfur dioxide then won't make people hangover, natural wines usually with the flavor of minerals in the soil, let nature determines the taste, makes the extreme romance, as if the concept of ‘Being relaxed first, then drinking rationally.’ that CINCIN emphasizes.

The ‘Minerality’ in natural wine has always been a metaphysics, but we incorporated this mysterious and beautiful imagination into the concept of branding, concretized this into the visual symbols of the brand, using colors and different representative mineral to metaphor the natural wines in CINCIN, the whole symbol system complements the ore decorations in the bar, and we used unique custom logotype to express flows, flavors and aromas of natural wine, the viusal presentation is going naturally and organically.

CINCIN’s interior style retains the original texture and scenes of the environment, no artificial or extravagant, let customers and alcohol to express and achieve the meaning of space. In order to echoes the scenes of space, we present the applications of brand with minimalist style by using original texture, let customers get the most direct feeling and quality. CINCIN provides sincere drinking value with parity price and cozy attitude, let drinking greatly simplified and more beautiful, re-feels every tipsy moment.

「在所有飲酒的理由中，沒有比感到輕鬆自在更性感的了。」

CINCIN，唸作親親，是義大利文中CHEERS的意思，坐落於舒服的台北中山區鬧中一景，提供一種極具大自然性格的葡萄酒：自然酒－採用野生酵母自然發酵、釀酒師在過程中不添加其他物質、不含會讓人宿醉的二氧化硫，自然葡萄酒經常帶有土壤中礦物質的風味，這種讓大自然決定味道的極度浪漫，如同CINCIN講求先輕鬆自在，後理性飲酒的理念。

自然酒中的“礦物感”一直是一門玄學，不過我們將這門神秘的美好想像納入於品牌規劃中的概念，將此具象化為品牌中的視覺符碼，以各種顏色及不同代表性的礦物隱喻CINCIN內各式自然酒，與店內的礦石擺設相輔相成，並以流線型的標準字體表達出酒水的延綿動態、風味及香氣，自然有機的呈現出品牌想表達的風貌。

CINCIN的裝潢風格保留環境的原初質地與風貌，不做作，不鋪張，將空間的意義留給訪客與酒精去成就，我們在品牌的延伸應用上以呼應店內風格的極簡、原始風格呈現，低調中保有質感，讓顧客得到最直接的感受。CINCIN以平實的價格、 即站即飲的態度提供率性真摯的飲酒價值，極簡化飲酒的美事一樁，重新感覺每一次微醺的價值。