Pe.Pl. CULT
Brand Identity
Packaging
Typography
Pe.Pl. CULT is a Kazakhstan-based urban planning/problem solving company with operations throughout Central Asia, aiming to solve urban, social and ecological problems. “Pe.Pl.” represents “People” and “Places”, and “CULT” is the abbreviation of “Complex Urban Landscape Transformations”. As the name suggests, the company brings people from various professional backgrounds and experiences to develop solutions for living environments, solving problems with innovative ideas.
Pe.Pl. CULT not only provides consulting, planning, and urban design services for local governments, private companies, and developers, but also provides a platform for urban experiments, public seminar, knowledge exchange and education. By publishing journals and conducting workshops, they facilitate city-wide knowledge exchange opportunities. Based on the innovation and professionalism of Pe.Pl. CULT, we have developed a set of visual plans, applied in a variety of real-world situations, all in keeping with the subsequent development of the brand, ensuring the identity remains evergreen.
The logo is built from two symmetrical geometric symbols, which, at first glance, look like an overhead view of an urban landscape. The emblem’s central shape represents transformation and infinity, much like the complementary nature of people and places, creating infinite solutions. The logotype uses geometric shapes, similar to those found within the emblem, alongside custom sans-serif type. We also developed a set of four icons for the four different operational focuses of the brand - “People”, “Urban Planning”, “Places” and “Transformations”.
The brand’s primary typeface, “Works Grotesk”, is both recognizable and readable, providing a stable foundation for the brand's other two typefaces, which bring flare. We selected a palette of neutral and monochrome colors, with silver and chrome used as accent colours for printing. We hope to emphasize the relationship between human, environment and architecture, and convey Pe.Pl. CULT’s commitment to furthering the well-being of humans, our living environments and our ecology.
Pe.Pl. CULT not only provides consulting, planning, and urban design services for local governments, private companies, and developers, but also provides a platform for urban experiments, public seminar, knowledge exchange and education. By publishing journals and conducting workshops, they facilitate city-wide knowledge exchange opportunities. Based on the innovation and professionalism of Pe.Pl. CULT, we have developed a set of visual plans, applied in a variety of real-world situations, all in keeping with the subsequent development of the brand, ensuring the identity remains evergreen.
The logo is built from two symmetrical geometric symbols, which, at first glance, look like an overhead view of an urban landscape. The emblem’s central shape represents transformation and infinity, much like the complementary nature of people and places, creating infinite solutions. The logotype uses geometric shapes, similar to those found within the emblem, alongside custom sans-serif type. We also developed a set of four icons for the four different operational focuses of the brand - “People”, “Urban Planning”, “Places” and “Transformations”.
The brand’s primary typeface, “Works Grotesk”, is both recognizable and readable, providing a stable foundation for the brand's other two typefaces, which bring flare. We selected a palette of neutral and monochrome colors, with silver and chrome used as accent colours for printing. We hope to emphasize the relationship between human, environment and architecture, and convey Pe.Pl. CULT’s commitment to furthering the well-being of humans, our living environments and our ecology.